Josh Kroenke Reveals Why Nuggets Chose To Build Around Nikola Jokic

Josh Kroenke shared how the Nuggets decided that they needed to build their roster around Nikola Jokic.

4 Min Read

Credit: Isaiah J. Downing-USA TODAY Sports

The Denver Nuggets made an ambitious call in 2015 when they decided to build their roster around their second-round pick from the year before, Nikola Jokic. Team President Josh Kroenke explained why they decided to build around Jokic instead of Jusuf Nurkic at the time.

“The thing that was unfortunate was the league was trending to small-ball, shooting everywhere. It was even more extreme than it is now, everyone was trying to be the Warriors overnight. You couldn’t play Nikola and Jusuf together. We had two 7-footers who were incredibly skilled and unselfish guys, but trying to play them together, it presented its advantages, but it was tough for them to cover when you’ve got four guards out there moving in sync, it’s a tough defensive cover.”

Kroenke then revealed a statistical analysis showed Jokic was outperforming sophomore-season Larry Bird, which ultimately tipped the scales in Jokic’s favor.

“After Nikola’s first season, he made First Team All-Rookie. We were halfway through his second year and we realized we had to choose. They’re both starting-level centers. Jusuf’s contract was coming up in a year, so we had our analytics group run a bunch of numbers of how to compare the two and what to look for… This comparison comes through with Player A and Player B in their second season with the only difference being that Player A was two years older at the time of his second season. You could see Player B’s numbers were better in every category. I guessed that Player B was Nikola… Player A was Larry Bird.”

The decision to build around Jokic over Nurkic was controversial at the time, but everyone can say that it was the right decision without a doubt. While Nurkic has had a solid NBA career, he never progressed to an All-Star level while Jokic is looking to seal his third MVP in four seasons and hopefully, a back-to-back NBA title. 

The statistical comparison that showed Jokic was better than Bird might have been more precise, but Kroenke does mention the involvement of PER 36 stats. Sophomore Larry Bird averaged 19.4 points, 9.9 rebounds, and 5.0 assists per 36 minutes played, while Jokic averaged 21.6 points, 12.7 rebounds, and 6.3 assists as a sophomore. 


Nikola Jokic Looking To Beat The Lakers Once Again

The Nuggets title-defense tour will have to go through Los Angeles, as the Nuggets face the Lakers in the first round of the playoffs. The Nuggets swept the Lakers in their 2023 playoff matchup and swept them in the 23-24 regular season. Nonetheless, Jokic isn’t underestimating his opposition given how tough their games have been.

“I think every game in the playoff series was really tough, it could have gone either way. It was probably the toughest series we had. Yes, we beat them 4-0, but they’re a really talented team. Well-built, they have a couple of guys. I have huge respect for them and I think it’ll be an interesting series/round.”

Jokic averaged 27.8 points, 14.5 rebounds, and 11.8 assists against the Lakers over the 2023 series. He’s averaging 29.3 points, 12.0 rebounds, and 9.0 assists in three games this season, which should worry the Lakers if they hope to get over the hump and pull off a massive upset in the first round.

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Ishaan Bhattacharya is a content manager for Fadeaway World from New Delhi, India. With his expertise in NBA content creation, Ishaan brings a wealth of experience to his role, contributing to the site's authority and reach within the basketball community. Over the last year, Ishaan has interviewed Ray Allen and Mark Tatum, while also covering the 2023 NBA Abu Dhabi Games which saw the Dallas Mavericks take on the Minnesota Timberwolves.Since joining Fadeaway World in March 2022, Ishaan Bhattacharya has become known for his unique perspective on the NBA. He consistently delivers this insight through his daily news coverage and detailed opinion pieces on the most significant topics in the league.Before his tenure at Fadeaway World, Ishaan worked in corporate communications, where he serviced prominent sports brands, including NBA India, Sports18, Amazon Prime Sports, and Royal Challengers Bangalore. This experience in strategic communications for leading sports entities has enhanced his ability to craft impactful narratives and connect with a global audience.A true MFFLer (Mavs Fan for Life, for the uninitiated), Ishaan is a massive fan of the Dallas Mavericks. When he is not upset about Jalen Brunson walking in free agency, you can see Ishaan as an avid gamer and content creator. His passion for basketball extends beyond the Mavericks, as evidenced by his thoughtfully curated NBA Mount Rushmore, featuring LeBron James, Michael Jordan, Kareem Abdul-Jabbar, and Bill Russell—each representing distinct eras and bringing their unique qualities to the game.Featured On: ESPN, Sports Illustrated, Bleacher ReportYahoo Sports, NBA, Fox Sports, The Spun
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