Suns star Kevin Durant seems to have a special talent for igniting the fans and he was caught doing it again ahead of Phoenix’s game against the Denver Nuggets on Friday. This time, it was Wolves star Anthony Edwards and Adidas who were caught in his crosshairs as the 1x MVP made his disdain for the brand evident in a post on X.
“Won’t EVER see me put a big toe in them Mfers,” wrote Durant in response to a viral video.
Won’t EVER see me put a big toe in them Mfers. https://t.co/6dxKV55QPi
— Kevin Durant (@KDTrey5) December 1, 2023
Durant has been part of the Nike family for most of his career already, so it’s no surprise that he was so quick to shoot down the notion of rocking a pair of Adidas on the court, but many were still caught off guard with the aggressive response, which seems almost resentful at a glance. Nevertheless, Durant has yet to back down from the statement and it seems he’s perfectly content with leaving things where they are. Of course, the fans haven’t been so quick to move on from this wild encounter.
NBA Fans Are Hysterical Over Durant’s Savage Reply
Stirring up heat online is nothing new for the 2x Finals MVP, who has been happy to battle with fans for years on social media. In this case, however, Durant is at war with an entire apparel brand and fans are loving every second of it.
Ant got bodied by his idol 💔 #JustDoIt
— Ballsack Sports (@BallsackSports) December 1, 2023
While Durant may not be historically loyal to his teams, he’s always been loyal to Nike and it’s the one relationship that he has maintained easily throughout his career so far.
Now if you are Kevin Durant here, let’s face it, you are more loyal to your shoe deal than you have been to any franchise you have played for. Give the guy a ton of credit as a brand ambassador. pic.twitter.com/aVQEZVPN7p
— Hubie Talks Hoops (@HubieTalksHoops) December 1, 2023
Only time will tell how this comment ages over time, but Edwards is sure to use this as some extra motivation when he hears about what his idol had to say about his signature kicks…
https://twitter.com/hartofamerica76/status/1730665478572700114
It’s tough to see Edwards caught in the middle of a fight between Kevin Durant and Adidas, but that’s just the way things go for elite competitors in the NBA. At this point, the best way for Edwards to respond and get revenge on Durant is to establish himself as a true superstar and take the Timberwolves to new heights in the Western Conference.
Adidas Is Taking Steps In The NBA
It’s no secret that Nike is at the top of the sports game right now, at least in the United States. But Adidas is arguably Nike’s biggest competitor in the basketball scene. Besides Edwards, they have exclusive partnerships with James Harden, Damian Lillard, Donovan Mitchell, Trae Young, and Derrick Rose among others. With a net worth of over $38.1 billion, Adidas has grown exponentially over the decades, and through young stars like Edwards, they have a chance to catch up to their biggest rival.
For now, though, Adidas still has a ways to go before it can compare to the legendary checkmark and Kevin Durant is doing his part to ensure that they don’t move any further up the food chain. But with the Timberwolves sitting atop the West and Adidas’ top rep Anthony Edwards making the ascension into stardom, Durant may no longer have a say in which way the trend goes.
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