Kyrie Irving Goes After The Media, Calls Them ‘Puppet Masters’ In Heated Tweet

3 Min Read

Credit: Brad Penner-USA TODAY Sports

The season is officially over for Kyrie Irving and the Brooklyn Nets, but it hasn’t stopped the star point guard from sticking it to the media.

On Twitter, Irving went viral for a series of Tweets he posted challenging journalists and calling them “puppet masters” who exploit the players.

When I see my name or my brothers/sisters names getting spun through the media, I refer to all my research about who they are. Their job is to CONTROL PUBLIC PERCEPTION, all while profiting off discussing, discrediting, and disrespecting people’s lives for entertainment.

I send shots at the puppet masters, not the puppets. All puppets do is run around society, trying to gain popularity and state opinions. What a life! My name is worth billions to these media corporations. My brothers and sisters who deal with this know exactly what I mean.

Alot of of these media corporations make their money by degrading BLACK/African/Indigenous community heroes. They thrive off of it, and then sell it back to us by having a hand selected person or group of people spark controversy about them for the world to see.

Just Watch all of the people who wake up everyday and report about people’s lives on TV and social media, and then profit off of them. Then they justify their jobs by saying they get paid to say how they feel. Lol Its like these people live in a Fantasy

If you know Kyrie, then you know he has a history of fighting against the media. Back in 2020, Uncle Drew went out of his way to protest the media and made a statement that was very controversial at the time.

Nevertheless, it seems like he’s at it again. To Irving, the way the media drives narratives about players and teams reveals the level of power they have. To Irving, reporters and journalists are just using the names of players to earn money and get attention.

No matter how you feel about NBA journalism, we can all agree that Irving is facing more pressure than ever to step up and deliver for his team. Because if the Nets suffer another first-round exit next year, Irving will find out for real just how bad the media-driven narratives can get.

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Nico Martinez is a veteran staff writer for Fadeaway World from Brooklyn, New York. He joined Fadeaway World in 2016 and is currently residing in Columbia, South Carolina. Nico holds a degree in Sports Management from Columbia International University where he built a strong foundation in the inner workings of sports media and management. Nico's contributions have significantly enhanced the credibility and depth of Fadeaway World's content, earning him recognition across the sports journalism community. His work has been discussed in prestigious publications like Sports Illustrated. A dedicated follower of LeBron James, Nico often leads coverage on news related to the basketball star. With nearly a decade of experience in sports journalism, Nico consistently provides comprehensive and timely basketball news, engaging a wide audience of basketball enthusiasts.Nico's most desired player to interview, past or present, is Kevin Durant. He is particularly keen on asking Durant if he has any regrets about his career, especially concerning his departure from the Oklahoma City Thunder, and why he engages so much with fans on social media. 
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