LeBron James has been one of the most transcendent athletes of his generation. When he’s not breaking records and winning championships on the court, he’s making movies, doing philanthropic work, and being an entrepreneur. And now you can add another item to his resume – his own Fortnite skin.
LeBron James will be a useable skin for players in ‘Fortnite‘ – the popular video game. James’ skin is part of their ‘Icon’ series and will be available for players from July 14th. Players will have access to three iconic attires for James – a simple shorts and t-shirt look (with the shirt paying homage to James’ Taco Tuesday traditions), A black semi-formal ‘king’ attire with a crown on his head, and his ‘Tune Squad’ uniform from the upcoming Space Jam sequel.
For James, this marks yet another remarkable venture into pop culture. James has become one of the most recognizable faces on the planet. Recognizing his stature, James and his team have done a lot to get him out there and capitalize on his notoriety. James has become a brand all by himself and is one of the most successful athletes off the court.
This collaboration with Fortnite will only drum up more interest in his latest project – ‘Space Jam: A New Legacy’. The sequel to the iconic Michael Jordan flick comes out this month, and fans of a new generation will get to experience their era’s star team up with the Looney Tunes. Aside from this James has several other business ventures, such as his ‘Lobos’ Tequila, his partnership with Mountain Dew, and many others.
But all the ventures in the world won’t deter LeBron from his on-the-court ambitions. After a bitter first-round exit to Chris Paul and the Phoenix Suns, James will be eager to come back next season with the Lakers and get back the NBA title. However, there is a long time between now and the start of the new season, so James can keep his preparation in silence
