Luka Doncic may have been living a sweet moment with Team Slovenia, dominating the 2022 EuroBasket tournament, making it clear he’s one of the top 5 players in the world right now. Following a terrific 2021/22 NBA season where Luka led his Dallas Mavericks to the Western Conference Finals, he’s picked up things right where he left them with his national team, playing at the highest level in the premier European competition.
While Luka dropped 36 on Germany before demolishing France with a 47-point game, the world learned that he’s entering a legal battle with his own mother, Mirjam Poterbin. As close as they are, Luka and his mother are heading towards an awkward situation for the trademark of the player’s brand.
While his father has been very comprehensive with him, defending him against those who criticize the way he complains to referees and those who constantly attack his fitness, things are different between Doncic and his mother.
Back in 2018, Luka consented to register “LUKA DONCIC 7″, and the official registration happened in 2020. Something has changed over the past two years for the Slovenian guard. He wants to regain control over his brand, which will be tough if his mother doesn’t give in.
Luka Doncic Files Lawsuit Against His Mother To Regain Control Of His Brand
According to NBA insider Marc Stein, the Dallas Mavericks superstar tried to negotiate with his mother before, but given her decision to not give in, Luka is now suing her, trying to regain control of his brand.
“I have a lot to look forward to as I continue to grow as a player and a person and it’s important to me to control my own brand and focus on giving back to my communities,” Dončić said in a statement to The Stein Line.
In November of his rookie season with the Mavericks in 2018-19, at age 19, Dončić gave Poterbin consent for the registration of his full name as a trademark. After numerous attempts to negotiate a transfer of control for that registration, according to his lawyers, Dončić provided written notice in July 2021 that he wished to revoke that consent. Dončić’s operating company Luka99 Inc., with whom all his brand partnerships hold agreements, functioned as the formal petitioner in Tuesday’s filing.
This is a very complex situation for the young guard, but seeing that he’s used every route to come to an agreement and nothing has worked, perhaps this is the best path to take. Of course, nobody wants to ever get into a legal battle with their mothers, but Luka must be tired and ready to take what’s his once and for all.
