NBA Fan Posts Nike Ad From 1989 Featuring Vintage Shoes

An NBA fan shared a Nike ad from 1989 full of vintage shoes, including one of the earliest Air Jordan's.

3 Min Read

Credit: Fadeaway World

Nike is the king of the NBA sneaker market, and arguably the world over. They have an innovative strategy that puts their athletes in a prime position to sell their sneakers. They constantly push the boundaries in technology and have some of the best athletes in the world signed to them. 

Phil Knight worked very hard to make Nike the beast it is today, knowing that he needs one high-profile basketball player to endorse it and the brand would take off. While players like Magic Johnson regret not taking up Knight on his offer to get an ownership stake for signing with the young brand in 1979, Nike signed Michael Jordan and the rest is history.

The company was booming in the late 1980s, with Jordan as the face of their brand and just entering his championship-winning prime. A fan shared a photo of a Nike ad in 1989 showing off the collection that consumers can buy. It really shows how so much has changed about Nike, though something remains the same. 

Nike now has spin-off companies under its control, including the Jordan Brand that’s owned and operated by Michael Jordan. The ad even features an early Air Jordan and exists as a testament to how far the company has come. 


Nike And Their Star Athletes

Nike’s marketing strategy has always benefitted from the success their marquee athletes enjoy in their sports. In basketball, they had Jordan as the face and supplanted him with LeBron James. Even future stars in the NBA like Ja Morant and Luka Doncic are linked to Nike, with Luka signed to Jordan.

Nike cut ties with one of its best-selling athletes in Kyrie Irving after an anti-Semitic controversy that saw him be suspended from the Nets as well. They have replaced Irving with Morant for a signature shoe, so the future might be brighter on the heels of a growing fan favorite in the league.     

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Ishaan Bhattacharya is a content manager for Fadeaway World from New Delhi, India. With his expertise in NBA content creation, Ishaan brings a wealth of experience to his role, contributing to the site's authority and reach within the basketball community. Over the last year, Ishaan has interviewed Ray Allen and Mark Tatum, while also covering the 2023 NBA Abu Dhabi Games which saw the Dallas Mavericks take on the Minnesota Timberwolves.Since joining Fadeaway World in March 2022, Ishaan Bhattacharya has become known for his unique perspective on the NBA. He consistently delivers this insight through his daily news coverage and detailed opinion pieces on the most significant topics in the league.Before his tenure at Fadeaway World, Ishaan worked in corporate communications, where he serviced prominent sports brands, including NBA India, Sports18, Amazon Prime Sports, and Royal Challengers Bangalore. This experience in strategic communications for leading sports entities has enhanced his ability to craft impactful narratives and connect with a global audience.A true MFFLer (Mavs Fan for Life, for the uninitiated), Ishaan is a massive fan of the Dallas Mavericks. When he is not upset about Jalen Brunson walking in free agency, you can see Ishaan as an avid gamer and content creator. His passion for basketball extends beyond the Mavericks, as evidenced by his thoughtfully curated NBA Mount Rushmore, featuring LeBron James, Michael Jordan, Kareem Abdul-Jabbar, and Bill Russell—each representing distinct eras and bringing their unique qualities to the game.Featured On: ESPN, Sports Illustrated, Bleacher ReportYahoo Sports, NBA, Fox Sports, The Spun
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