(via CBS Sports)

After separating himself from his family company (Big Baller Brand), Lonzo Ball is starting his own empire, named “Born to Ball Inc.” LA Sports Radio revealed the details in a tweet…

Lonzo obviously plans to release his own shoreline as part of the brand but, as pointed out by Nick Depaula, he might still ink a short-term shoe deal until things progress a little further.

Lonzo, the eldest son of LaVar, was drafted second overall by the Los Angeles Lakers in 2017. He would spend the next two seasons in LA, making a name for himself as a two-way playmaker, up until his trade to the Pelicans.

This past season was a huge test for the young guard, and it was there he put on his best season yet — averaging 11.8 points, 7 assists, and 6.1 rebounds per game on 37% shooting from beyond the arc.

While he has yet to live up to the hype of being the second pick, he doesn’t seem to be wavering in confidence entering the upcoming campaign. Hopefully, he’s able to show the world just what he is able to do.