James Harden’s diverse business portfolio reflects his ambition to build a successful empire beyond basketball. As he transitions from his athletic career, Harden has strategically invested in various ventures, demonstrating his entrepreneurial acumen and foresight.
“I got Beer Club which is a grooming for my beard. I got Art of Sports which is fragrance. I have restaurants, Toca Madera. We have one in LA, Scottsdale, we just opened in Vegas. We go to Miami, my own restaurant in Houston, Thirteen.”
“I was in Houston for eight years and I was just going to all these different spots and learning that I need a spa where I can be comfortable, where I can call home, you know what I mean? So I started off as a little lounge. That was a vision. And then turning it to a whole three in one place where you have a and its something that I’m very proud of.”
“I call them my baby, but Gopuff which is delivery service, kind of convenience store, but delivery service, there’s a lot more. But I’m just proud of myself because of the transition from just being a basketball player to you know, me to now, I’m just transforming and kind of sliding into this business side of my life.”
“I think it’s going to make sense and when it’s all said, whenever I’m ready to retire and hang it up and I’m my transition is going to be seamless.”
James Harden is such an amazing Businessman pic.twitter.com/KbfkoU9DqL
— gh 🥽 (@ghSzn_) August 20, 2024
One of Harden’s notable ventures is “Beer Club,” a grooming line for beard care products. Recognizing the importance of personal branding and grooming in today’s society, Harden has capitalized on his signature beard to launch a line that caters to those looking for quality beard grooming products. This venture aligns with his personal image and brand, making it a natural fit for his portfolio.
In addition to grooming products, Harden has ventured into the fragrance industry with “Art of Sports.” This line of fragrance products aims to capture the essence of athleticism and appeal to those who appreciate the intersection of sports and style. By entering the fragrance market, Harden taps into a lucrative industry that complements his athletic persona.
Harden’s foray into the hospitality industry with “Toca Madera” and “Thirteen” marks another significant step in his business journey. Toca Madera, with locations in Los Angeles, Scottsdale, and Las Vegas, offers a unique dining experience that combines modern Mexican cuisine with a vibrant atmosphere.
Meanwhile, Thirteen, his Houston-based restaurant, serves as a personal haven where he can unwind and entertain. These restaurants not only showcase Harden’s love for food and hospitality but also his commitment to creating memorable experiences for his patrons.
Moreover, Harden has invested in “Gopuff,” a delivery service that has quickly gained popularity as a convenient way to get essentials delivered to one’s doorstep. This investment reflects Harden’s understanding of evolving consumer preferences and his desire to be part of innovative solutions that cater to modern lifestyles.
As Harden continues to build his business empire, he remains focused on ensuring a smooth transition from his basketball career. With an estimated earning of $338 million and an additional $70 million from his two-year contract with the Clippers, Harden is on track to surpass $400 million in career earnings. While he may not reach the $500 million club, his financial success and business ventures position him for a prosperous future.
Despite his impressive off-court achievements, James Harden is still chasing an NBA title. Joining the Clippers, he hopes to finally end the streak and secure his place among the league’s champions. His dedication to basketball and business exemplifies a holistic approach to success, blending athletic prowess with entrepreneurial vision.
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