NBA App’s ‘Future Starts Now’ Showcases Highschool Talent

The NBA app launches 'Future Starts Now' feature to follow high school basketball stars.

4 Min Read

Credit: Fadeaway World

  • The NBA App launched its ‘Future Starts Now’ feature
  • The ‘Future Starts Now’ feature will allow users to stream high school games
  • The NBA is always looking to advance in technology

The NBA is always trying to keep up with the technology of the day. Their popular NBA app made a lot of noise last year when it was announced fans could scan themselves into the game.

This year, the NBA app wants to focus on bringing young talent to the forefront. Their ‘Future Starts Now’ initiative will feature the ability to watch live games of high school stars.

“When we launched the NBA App last season, we made a commitment to make it the premier destination for elite basketball,” said NBA Senior Vice President, Head of Social, Digital & Original Content Andrew Yaffe. “Spotlighting the game’s brightest young stars through this new program with events like the 2023 Nike World Basketball Festival gives fans a closer look at the next generation of stars from the beginning of their basketball journey.”

This is yet another feature of bringing the game of basketball closer to fans. It will bring more attention to young players who have the potential to become future stars in the NBA. 

The journey is what appears to be exciting. Fans can follow a player from the high school level to college and, eventually, to the NBA. It will be similar to the sports world’s focus on LeBron James when he was in high school.

Yet, with the NBA app, you can follow any player at your own leisure.


2023 Nike World Basketball Festival

The NBA ‘Future Starts Now’ app began by following the 2023 Nike World Basketball Festival. This tournament was held from September 15-16, and it was at New York City’s Lincoln Center.

The two-day tournament featured the best 80 high school basketball players from over the United States, as well as three counties. The event was divided into the boys game and the girls game.

This event was a way to showcase the young talent in the basketball world while honoring New York City’s rich history.

“If running is the heart of Nike, then basketball has always been Nike’s soul,” Scott Uzzell, Vice President and General Manager of Nike North America said. “There’s no place like New York City to witness basketball’s deep connection to culture. And that influence grows as the global game continues to grow.”

On top of the best high schoolers, current and former NBA stars were in attendance. This includes Kevin Durant, Devin Booker, Dirk Nowitzki, Jason Kidd, Scottie Pippen, and Carmelo Anthony.

The NBA and Nike being at the forefront of showcasing young NBA talent is inspiring. As a basketball fan, you have to feel excited. The future of the game looks strong, and basketball will continue to only grow in popularity.

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Titan Frey is the editor-in-chief and a staff writer for Fadeaway World from York, Pennsylvania. Titan blends his deep passion for basketball and storytelling to oversee the content at Fadeaway World. A prolific writer, Titan has authored several novels, including the award-winning "Players Path." This experience has honed his ability to weave compelling narratives, a skill he applies to his editorial role, ensuring that every piece resonates with basketball lovers and maintains high journalistic standards. His passion for basketball was sparked by Michael Jordan's return to the NBA in 1995, and his allegiance to the Chicago Bulls often inspires his contributions to "Pippen Ain’t Easy," a website dedicated to Bulls-related content. Titan’s specialization in player biographies and retro basketball content allows him to offer unique insights, often reaching out to key sources to secure exclusive information not available elsewhere. One of Titan’s proudest achievements is the biography of Chuck Cooper, the first African American drafted by an NBA team. By collaborating directly with Chuck Cooper III, Titan was able to present a nuanced portrayal that enriched the basketball community’s understanding of Cooper’s impact on the sport. Titan also extends his storytelling prowess to his YouTube channel "HoopsHistory26", where he uses archived footage to bring historical basketball stories to life, engaging a broader audience with his vivid storytelling and authoritative content.Titan's bold predictions and memorable basketball moments also reflect his deep involvement in the sport. He boldly predicts that the Phoenix Suns will part ways with their Big 3 and focus on building around Kevin Durant. Among his cherished memories is attending the unforgettable 2004 game between the Philadelphia 76ers and the Indiana Pacers in Philly, where he witnessed Allen Iverson make his first career game-winning shot. These experiences and insights continue to enrich his contributions to Fadeaway World, connecting with readers on a deeply personal level.
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