Analyst Explains Why Victor Wembanyama Can’t Be The Face Of The NBA: 90% Of Kids Will Not Wear His Shoes

LeSean McCoy dismisses the notion that Victor Wembanyama is set to be the next face of the NBA.

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Mandatory Credit: Petre Thomas-Imagn Images

San Antonio Spurs superstar Victor Wembanyama is regarded by many as the prime candidate to be the next face of the NBA, but LeSean McCoy doesn’t see it happening. McCoy, who played 12 seasons in the NFL, explained on Speakeasy why Wembanyama won’t be holding that title.

“Listen, Wemby is a great player,” McCoy said. “My son, he’s one of my son’s favorites. My son loves Wemby. But if I ask him to pick who you want to be like, he ain’t going to say Wemby. He can’t really relate to that. My guy’s from France, he’s 7 foot. He can’t relate to that. Number two, do you own a pair of Wemby sneakers?”

That question was for co-host Emmanuel Acho, who said he does not. Acho was wearing Air Jordans at the time.

Now, Nike has not given Wembanyama a signature shoe yet. It is unclear why that is the case, but it is only a matter of time before one comes out. Nike has released some player-exclusive colorways for now. The first was the apple green and black Nike Air Zoom G.T. Hustle 2 “Alien”, which came out in 2024. It sold out in minutes after it was released, so it’s not like there has never been any demand.

McCoy, though, doesn’t believe the signature shoe would generate much interest.

“The thing is like, yo, you have to relate to the game,” McCoy stated. “And I think he’s a great player, but if you ask the little kids running around that’s not in the Spurs in San Antonio, like, yo, if you had to pick one sneaker, go to the mall to go get, right? And we going to pay for it. I guarantee you 90% of them kids will not say, yo, go out there and give me the Wemby shoes.”

McCoy also pointed out that Wembanyama, who is averaging 24.5 points, 11.4 rebounds, 3.1 assists, 1.1 steals, and 3.1 blocks per game in 2025-26, doesn’t appear in too many commercials.

“When you talk about the face, the face got to be a great player and somebody that everybody can relate to, and they got to have that certain thing about them,” McCoy said. “Okay, [Nikola] Jokic, so you talking about successful players. He’s a foreign player. He has MVPs. He everything you want. God, he pass the ball, he do everything. He ain’t the face.”

McCoy believes you have to be from the U.S. to be the face of the NBA. It’s not an opinion we haven’t heard before. Hall of Famer Carmelo Anthony also thinks Wembanyama can’t be the face of the NBA because he’s not American.

 

Victor Wembanyama On Potentially Being The Next Face Of The NBA

While McCoy and Anthony don’t see Wembanyama becoming the face, the man himself won’t rule it out. The Frenchman was asked if he sees himself as the person to step up and say he wants to be the face of the NBA.

“Yeah, I see that,” Wembanyama said. “I see what you’re trying to make me say, too. It’s something that’s got to be natural, of course. Obviously, social media, NBA can promote whoever they want.”

“But at the end of the day, it’s going to be the best players and who the people ask for,” Wembanyama continued. “Being the face of the league, it’s something that can be manufactured, but only to some extent.”

“It’s only going to be the best players,” Wembanyama added. “This is what it’s all about. Sh**, being the face of the league is just the by-product of… and I’m saying that like somebody being the face of the league would just be the by-product of their basketball level.”

You can’t force-feed someone down the fans’ throats. They’ll ultimately end up deciding who gets that title, and Wembanyama does have the game and the personality for it. He is one of the best players in the NBA and exudes the kind of supreme confidence that wins over viewers.

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Gautam Varier is a staff writer and columnist for Fadeaway World from Mumbai, India. He graduated from Symbiosis International University with a Master of Business specializing in Sports Management in 2020. This educational achievement enables Gautam to apply sophisticated analytical techniques to his incisive coverage of basketball, blending business acumen with sports knowledge.Before joining Fadeaway World in 2022, Gautam honed his journalistic skills at Sportskeeda and SportsKPI, where he covered a range of sports topics with an emphasis on basketball. His passion for the sport was ignited after witnessing the high-octane offense of the Steve Nash-led Phoenix Suns. Among the Suns, Shawn Marion stood out to Gautam as an all-time underrated NBA player. Marion’s versatility as a defender and his rebounding prowess, despite being just 6’7”, impressed Gautam immensely. He admired Marion’s finishing ability at the rim and his shooting, despite an unconventional jump shot, believing that Marion’s skill set would have been even more appreciated in today’s NBA.This transformative experience not only deepened his love for basketball but also shaped his approach to sports writing, enabling him to connect with readers through vivid storytelling and insightful analysis.
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