Ja Morant will be suspended for 25 games, as Adrian Wojnarowski reported on Friday, and it’s a sizeable suspension, although not as bad as it could have been.
Morant will be affected in terms of losing part of his NBA salary, but the more significant concern is his losing his sponsorships. It seemed like Nike might move away from Morant, but their recent statement says the opposite.
“We are pleased that Ja is taking accountability and prioritizing his well-being. We will continue to support him on and off the court,” Nike said, as per Ramona Shelburne.
Statement from Nike on Ja Morant: “We are pleased that Ja is taking accountability and prioritizing his well-being. We will continue to support him on and off the court.”
— Ramona Shelburne (@ramonashelburne) June 16, 2023
This is good news for Morant, who would be losing millions of dollars if Nike decided to drop him. The fact that the company stayed with him after his initial transgressions and is still willing to support him shows highly they must value Morant. It is now up to him to repay the faith they are showing in him during this time.
Ja Morant is suspended from team activities and 25 games at the start of next season, so if he wants to hit the ground running on his return, he will have to work hard on his game by himself. The Grizzlies star is only 23, and his age is on his side, as well as the fact that nobody was hurt through his antics. He needs to make the most of the opportunities afforded to him.
Ja Morant Apologized To His Sponsors In His Statement
Ja Morant released a statement after the suspension was announced, apologizing deeply to his fans, his teammates, and the league. While this was expected and not something that gives him too many brownie points, Ja also apologized to his sponsors, which might have something to do with Nike being so supportive in this situation.
“To all my sponsors, I promise to be a better representative of all our brands,” Morant wrote.
Ja Morant is only 23 but he has made the All-Star team on 2 occasions, while also making the All-NBA Second Team once. He has all the ability to be one of the greatest in the game for years to come.
His off-court issues have left a poor taste in the mouths of many, but his potential is unaffected. If he keeps it together and continues to improve on the court, sticking with him could be profitable for Nike in the long run.
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