Josh Giddey Could Lose $40 Million Sponsorship Deal Amid Allegations Of Relationship With Underage Girl

Josh Giddey faces potential fallout from sponsor Weet-Bix amid NBA investigation. The rising star's off-court endorsements and career trajectory hang in the balance.

4 Min Read

Credit: Fadeaway World

The NBA is currently investigating allegations of inappropriate conduct involving Oklahoma City Thunder guard Josh Giddey and a minor, and the repercussions are extending beyond the basketball court. Giddey, a rising star in the league, is reportedly at risk of losing his $40 million sponsorship deal with Weet-Bix, an Australian cereal brand owned by the Sanitarium Health Food Company.

According to reports, Giddey, who is 21 years old, has been removed from the company’s social media accounts amid the ongoing investigation. The situation is evolving, and Weet-Bix has not officially terminated its ties with Giddey. 

A spokesperson for the Sanitarium Health Food Company stated:

“We are obviously aware of news surrounding Josh Giddey and are waiting for facts to be confirmed. We are in contact with Josh’s management team and waiting on further detail at this point.”

Giddey, a former sixth overall pick, had been featured on Weet-Bix cereal boxes and promotional materials, symbolizing a lucrative sponsorship deal that is now in jeopardy. Other athlete ambassadors for Weet-Bix, including Alex de Minaur, Ellyse Perry, Marnus Labuschagne, and Tim Cahill, are still featured on the brand’s social media accounts.

The NBA’s investigation into the allegations adds a layer of complexity to Giddey’s professional career. The young guard, who has been a key contributor to the Thunder’s young core, now faces uncertainty off the court. Giddey played in Saturday’s game against the Sixers, contributing 10 points, eight assists, and seven rebounds, while his availability for future games remains unaffected from a basketball standpoint.

The controversy surrounding Giddey involves allegations of an inappropriate relationship with an underage girl. The situation surfaced on social media, prompting the NBA to actively look into the matter. As of now, there is no indication of police involvement, and Giddey and his team are navigating the challenges both on and off the court.

In addition to the potential loss of the Weet-Bix sponsorship, Giddey’s association with the Australian apparel brand Cotton On, where he serves as a brand ambassador, is yet to be affected, with no immediate response from Cotton On to the recent developments.


Alleged Underage Girlfriend Of Josh Giddey Likes Instagram Post 

The controversy surrounding Josh Giddey’s alleged inappropriate relationship with a minor has taken a new turn as his purported underage girlfriend, Liv Cook, reportedly liked an Instagram post detailing the NBA’s investigation into the matter. The post sheds light on the league’s probe into Giddey’s behavior, and Cook’s decision to engage with the post is seen as an indication of her awareness and interest in the investigation’s outcome.

While Giddey and the Oklahoma City Thunder have refrained from public comments on the allegations, the NBA has initiated an investigation to determine the veracity of the claims. The outcome of this inquiry will likely shape any potential disciplinary actions against Giddey if the allegations are substantiated.

It’s essential to emphasize that Giddey is innocent until proven guilty, and the current allegations against him remain unverified. However, Cook’s social media activity adds a layer of complexity to the unfolding situation, and the public will keenly follow developments as the investigation progresses. The controversy surrounding Giddey has already garnered significant attention and is expected to remain a focal point in the news cycle in the days and weeks ahead.

We sincerely appreciate and respect you as a reader of our site. It would help us a lot if you follow us on Google News because of the latest update.

Thanks for following us. We really appreciate your support.

Newsletter

Stay up to date with our newsletter on the latest news, trends, ranking lists, and evergreen articles

Follow on Google News

Thank you for being a valued reader of Fadeaway World. If you liked this article, please consider following us on Google News. We appreciate your support.

Share This Article
Follow:
Vishwesha Kumar is a staff writer for Fadeaway World from Bengaluru, India. Graduating with a Bachelor of Technology from PES University in 2020, Vishwesha leverages his analytical skills to enhance his sports journalism, particularly in basketball. His experience includes writing over 3000 articles across respected publications such as Essentially Sports and Sportskeeda, which have established him as a prolific figure in the sports writing community.Vishwesha’s love for basketball was ignited by watching LeBron James, inspiring him to delve deeply into the nuances of the game. This personal passion translates into his writing, allowing him to connect with readers through relatable narratives and insightful analyses. He holds a unique and controversial opinion that Russell Westbrook is often underrated rather than overrated. Despite Westbrook's flaws, Vishwesha believes that his triple-double achievements and relentless athleticism are often downplayed, making him one of the most unique and electrifying players in NBA history, even if his style of play can sometimes be polarizing. 
Leave a Comment

Leave a Reply

Your email address will not be published. Required fields are marked *