The NBA is always trying to stay ahead of the curve, and that line of thinking includes the realm of technology as well.
Today, the NBA unveiled its latest technological breakthrough that could change the way fans engage with the game. In a viral tweet, Silver shows off an upcoming feature on the NBA app that will allow users to “insert” themselves as a player on the court in games.
The tech isn’t perfect, and that shows when you get a close look at the live animations, but it’s still an insanely cool and innovative idea that will add another way for fans to enjoy and partake in the game they love.
NBA Commissioner Adam Silver unveils streaming experience of the future via the NBA App – and you can be in it! pic.twitter.com/FKYJvskf0H
— NBA (@NBA) February 17, 2023
Even on Twitter, where fans are notorious for clowning and hating, the reveal got widespread support.
Me after I poster Giannis pic.twitter.com/43WyIlnUp1
— jozif (@J0ZlF) February 17, 2023
me and steph curry during every game: pic.twitter.com/XlTmV7YZst https://t.co/TOgzDAY7zA
— grace 🧚🏽♀️ (@splashdubs) February 17, 2023
Iguodala when he sees me running up behind him in game seven of the 2016 Finals https://t.co/1H7C33aVmL pic.twitter.com/VAIU3STUAY
— 𝑪𝒐𝒏𝒆 🌩 (@Three_Cone) February 17, 2023
ima be mad as hell if I come watch the game at your crib and I gotta watch you play instead of lebron https://t.co/kJwURZdKdx
— niles • ASS GUY on YOUTUBE 🍿 (@NILES100) February 17, 2023
I always knew I'd make it to the league. https://t.co/SkGh7hDfji
— Dom2K 🎅🎇 (@Dom_2k) February 17, 2023
Gonna shoot 3s as Jamal Murray and dunk on everyone like Ja Morant. Dreams do come true. https://t.co/od6CFeJY8b
— Cabbie Richards (@Cabbie) February 17, 2023
This is incredible…while the NHL continues to degrade the viewing experience that distorts and distracts from the game. Watch this until the end. Mind blown. https://t.co/tMheiKHcVl
— Allan Walsh🏒 (@walsha) February 17, 2023
I love that they used THT to debut this https://t.co/e2tfttuMIw
— Harrison Faigen (@hmfaigen) February 17, 2023
It’s not by accident that Silver chose to unveil this feature on the first day of All-Star weekend. He wants as many eyes on this as possible, and it’s already generating a lot of buzz and excitement within the community.
Of course, Silver is also working on changing the league in other ways that he hopes will continue to improve the product and draw attention to the sport.
Adam Silver Addresses Officiating, Trade Demands, Ahead Of All-Star Festivities
The All-Star break has always been the best time for the league to show off to the fans and sell them on the future of the league. This year is no different, and we saw Silver address a number of topics recently, ranging from trade demands to load management.
“There aren’t, again, any simple fixes here, or else we would’ve done it,” said Silver on star players forcing themselves out. “We recognize that that ability for teams to rebuild, now it’s not just about players, but for teams to make changes in direction, and that’s healthy around the league. So again, it’s about finding the right balance around player movement. But trade demands are a bad thing. We don’t want them to happen, and we got to focus on that and make sure that everyone is honoring their agreements.”
The NBA has been surging over the past few years, and it’s easy to understand why. The league really listens to its fans and is always changing and adapting to what the fans want to see the most.
While NBA smart-tech technology may not be what fans had in mind, it’s interesting to think of all the ways fans will enjoy and use the feature for years to come.
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