The social media war of the 2022 NBA season seems to have been decisively clinched by the talisman for the Golden State Warriors, Stephen Curry. Curry has been a must-watch player his entire career, but this 2022 season has been especially special for the Warriors guard.
Curry set the all-time record for threes this season and is currently in the NBA Finals with a 3-2 lead over the Boston Celtics. There have been a lot of moments that were absolutely sensational by Curry, and that translated to social media with regards to the clips the NBA has been sharing through the season.
Steph has generated 1.4 billion video views throughout the season, easily the best in the league on that front. His closest competitor was Ja Morant, who Curry eliminated in the second round of the Western Conference playoffs.
Stephen Curry has generated 1.4 billion video views across the NBA's social-media accounts this season. 😳
That's by far the most of any NBA player. Nobody even comes close; Ja Morant was the next-highest player, but he only generated 791 million views: https://t.co/WIneOx7JYh
— Hoop Central (@TheHoopCentral) June 15, 2022
There is something very enamoring about how Curry plays basketball. We have seen amazing shooters in the league before, but nothing like him. He has some of the most highlight-packed MVP seasons of any player in the history of the award. In addition, Curry has such a proven winning history that everyone is naturally invested in watching his achievements.
The only player that can compete (and probably beats) Stephen Curry’s worldwide appeal is LeBron James. However, the Lakers had a putrid season and LeBron didn’t even get to play in the playoffs and get such numbers up during the time of the year when the most eyes are on basketball.
Everyone has known that Curry is a bona fide superstar, but numbers like this really put that into perspective. Curry is on an entirely different level of appeal compared to most players in the league and he will continue being that until he decides to hang up his sneakers and walk away from the game.
