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Reading: Colin Kaepernick Invests In Ice Cube’s BIG3 League To Help The League Operate And Grow
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Home > NBA News & Analysis > Colin Kaepernick Invests In Ice Cube’s BIG3 League To Help The League Operate And Grow

Colin Kaepernick Invests In Ice Cube’s BIG3 League To Help The League Operate And Grow

Ishaan Bhattacharya
Jul 7, 2022
2 Min Read
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Former NFL quarterback and Civil Rights activist Colin Kaepernick has decided to throw a major lifeline to Ice Cube’s fan-favorite ‘BIG3 League’ through a major investment to keep the league operational and help it grow in the future. 

The league has been operational since 2017 and has seen a whole host of former NBA players play on teams within the league. It promotes 3×3 basketball, as compared to the NBA’s 5×5.

The details of Kaepernick’s investment into the league haven’t been revealed. It will be interesting to see how much was given by the former NFL Pro-Bowler to rapper and actor Ice Cube to keep the league afloat after COVID-19 had a severe impact on their ability to keep the league operational. 

In 2020, the league received a $1.6-million loan from the US federal government The Associated Press. They have returned $700,000 so far. $600,000 of the loan was used to pay its coaches and players in order to return to play in 2021.

https://twitter.com/ShamsCharania/status/1544867733896138754

The BIG3 League has seen various investments over the last year with a lot of crypto and NFT collaborations coming to the league. NFT Community DeGods agreed to purchase 25 Fire-Tier editions of Killer 3’s NFTs, which helped them get an ownership stake in the team.  

The league was founded by Ice Cube and Jeff Kwatinetz in 2017. It comprises 12 teams who compete in an eight-week season before advancing to the postseason. Clyde Drexler serves as the commissioner of the league. A wide assortment of former NBA players participates in the league including Joe Johnson, Cuttino Mobley, Josh Powell, Amir Johnson, and Mario Chalmers. The league has not had the full support of the NBA in recent times, according to Cube.

The league is doing strong viewership numbers in the ongoing season, with their Week 2 numbers bringing in over a million viewers worldwide. The league is growing well and Kaepernick will benefit over time if the league can continue this pace of growth.

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ByIshaan Bhattacharya
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Ishaan Bhattacharya is a content manager for Fadeaway World from New Delhi, India. With his expertise in NBA content creation, Ishaan brings a wealth of experience to his role, contributing to the site's authority and reach within the basketball community. Over the last year, Ishaan has interviewed Ray Allen and Mark Tatum, while also covering the 2023 NBA Abu Dhabi Games which saw the Dallas Mavericks take on the Minnesota Timberwolves.Since joining Fadeaway World in March 2022, Ishaan Bhattacharya has become known for his unique perspective on the NBA. He consistently delivers this insight through his daily news coverage and detailed opinion pieces on the most significant topics in the league.Before his tenure at Fadeaway World, Ishaan worked in corporate communications, where he serviced prominent sports brands, including NBA India, Sports18, Amazon Prime Sports, and Royal Challengers Bangalore. This experience in strategic communications for leading sports entities has enhanced his ability to craft impactful narratives and connect with a global audience.A true MFFLer (Mavs Fan for Life, for the uninitiated), Ishaan is a massive fan of the Dallas Mavericks. When he is not upset about Jalen Brunson walking in free agency, you can see Ishaan as an avid gamer and content creator. His passion for basketball extends beyond the Mavericks, as evidenced by his thoughtfully curated NBA Mount Rushmore, featuring LeBron James, Michael Jordan, Kareem Abdul-Jabbar, and Bill Russell—each representing distinct eras and bringing their unique qualities to the game.Featured On: ESPN, Sports Illustrated, Bleacher Report, Yahoo Sports, NBA, Fox Sports, The Spun
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