Kobe Bryant was a big inspiration for plenty of NBA players. The Black Mamba left a significant mark on the game with his play and mentality, setting the standard for players in today’s game.
Besides his incredible performances on the court, Kobe always made sure to teach people about hard work, whatever they try to do in life. That’s a valuable lesson that nobody will ever forget.
One of those that heard and understood Kobe’s words was James Harden, who joined the late Los Angeles Lakers legend in an investment that will pay a lot of money for Kobe’s family. After Coca-Cola completed an $8 billion purchase for BodyArmor, the Bryants will earn $400 million after investing $6 million.
“It was through this brand that I developed lifelong relationships with founder Mike Repole and Kobe Bryant. Of course, we all were robbed of the Kobe part of that equation,” Darren Rovell said.
“Thanks to a $6M investment in 2014 that bought 10 percent of the company, Kobe’s family will come away with around $400M, $90M more than he made on the court from his 20-year NBA career.”
Harden was one of the athletes that endorsed the drink and he celebrated the news on social media, wishing Kobe was still here to see how big they became and the great investment BA turned out to be.
“We did it bro! Help build one of the best sports drinks created. Wish you were here to celebrate. We’re still goin’ hard for you. Much love. 8.24.”
NBA players have become more aware of how they can use their money. We’ve seen plenty of former ballers go broke after their career was over simply because they didn’t have a plan after calling it a career.
Kobe was always looking for the next thing and that mentality brought him so much success. His family will get a lot of money even after he sadly left this world, which shows that his smart investments paid off.
Fortunately, Harden followed in Kobe’s footsteps and became another ambassador for the brand. Now he can celebrate, although Kobe’s not here to share the joy.
