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Reading: Kobe Bryant And Kanye West Starred In A Hilarious Commercial Together In 2012: “What The F**k Is He Talking About?”
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Home > NBA News & Analysis > Kobe Bryant And Kanye West Starred In A Hilarious Commercial Together In 2012: “What The F**k Is He Talking About?”

Kobe Bryant And Kanye West Starred In A Hilarious Commercial Together In 2012: “What The F**k Is He Talking About?”

Watch the hilarious 2012 Nike ad featuring Kobe Bryant and Kanye West that left everyone asking, "What the f**k is he talking about?"

Vishwesha Kumar
Aug 20, 2023
4 Min Read
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Credit: Fadeaway World

  • Kobe Bryant’s iconic Nike commercial featured Kanye West seeking success advice
  • The ad showcased Kobe’s motivational persona, leaving Kanye amused and puzzled
  • Kanye’s bewildered response, “What the f**k does that mean, Kobe Bryant?” became iconic

Kobe Bryant’s influence reaches far beyond basketball, resonating through his motivational prowess and memorable quotes. In a Nike commercial featuring Kanye West, an unexpected and humorous exchange unfolded, showcasing Bryant’s unique way of inspiring and engaging his audience.

In 2012, Kobe Bryant was the face of Nike’s ‘Kobe System’ campaign, which aimed to inspire success and greatness in various fields of life. The campaign featured a series of commercials in which Kobe played the role of a motivational speaker, offering guidance to individuals seeking to elevate their game in different aspects of life.

One of the most memorable commercials from the ‘Kobe System’ campaign featured a cameo appearance by Kanye West. In the ad, Kanye, seeking success advice, approached Kobe with a question that left him both amused and puzzled. 

Kobe said, “But, are you a different animal and the same beast?”

Kanye appeared stunned and he said, “What the f**k does that mean, Kobe Bryant?”

The commercial ended with everyone applauding Kobe Bryant as Kanye West continued, “What the f**k is he talking about?”

The ad not only showcased Kobe’s witty and unique way of imparting motivation but also highlighted his ability to connect with individuals from diverse fields. The hilarious exchange between Kobe and Kanye has remained etched in the memory of fans and continues to be quoted and referenced in various contexts.

In retrospect, the ad captures the essence of Kobe’s Mamba Mentality, emphasizing the importance of pushing boundaries, embracing change, and striving for continuous improvement.


Kobe Bryant And His Connection To Hollywood

Kobe Bryant’s impact extended beyond the basketball court, reaching into the heart of Hollywood. While he achieved legendary status as a basketball icon, his foray into the entertainment industry showcased his diverse talents and ambitions. 

From his Academy Award-winning animated short film to his creative storytelling endeavors, Kobe Bryant seamlessly bridged the gap between sports and Hollywood, leaving an indelible mark on both realms.

In 2018, Bryant’s post-retirement career took an unexpected turn when he won an Academy Award for his animated short film “Dear Basketball.” Adapted from a poem he penned to announce his retirement from the NBA, the film beautifully captured his love for the sport and his journey within it. 

The Oscar victory not only validated Bryant’s artistic abilities but also solidified his presence within the entertainment world.

Bryant’s venture into storytelling saw him create Granity Studios, a multimedia content company. Through Granity, he aimed to inspire and educate audiences by blending sports, entertainment, and education. His projects ranged from books like “The Wizenard Series” to podcasts and documentaries.

Bryant’s Hollywood connection wasn’t limited to his own projects. He was a respected voice in the industry, collaborating with renowned figures and sharing his insights.

Bryant’s passion for storytelling and his unique perspective on competition resonated deeply with the entertainment world, illustrating how his influence transcended basketball and touched various artistic realms.

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TAGGED:Kanye WestKobe Bryant
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ByVishwesha Kumar
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Vishwesha Kumar is a staff writer for Fadeaway World from Bengaluru, India. Graduating with a Bachelor of Technology from PES University in 2020, Vishwesha leverages his analytical skills to enhance his sports journalism, particularly in basketball. His experience includes writing over 3000 articles across respected publications such as Essentially Sports and Sportskeeda, which have established him as a prolific figure in the sports writing community.Vishwesha’s love for basketball was ignited by watching LeBron James, inspiring him to delve deeply into the nuances of the game. This personal passion translates into his writing, allowing him to connect with readers through relatable narratives and insightful analyses. He holds a unique and controversial opinion that Russell Westbrook is often underrated rather than overrated. Despite Westbrook's flaws, Vishwesha believes that his triple-double achievements and relentless athleticism are often downplayed, making him one of the most unique and electrifying players in NBA history, even if his style of play can sometimes be polarizing. 
Previous Article Epic Clip Of Larry Bird Fighting Dennis Rodman And Bill Laimbeer Goes Viral: “We Need To See Elon And Zuck Battle Like This”
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