Nike Is Releasing Ja Morant Sneakers With ‘We Ain’t Ducking No Smoke’ Tagline

Nike is releasing a new 'Ja Morant 1' colorway called 'No Smoke', borrowing Morant's iconic line.

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Credit: Fadeaway World

• A new colorway of the Ja 1 sneakers have been announced by Nike

• The colorway is called ‘No Smoke’ and features Ja Morant’s ‘We Ain’t Ducking No Smoke’ line

• Morant said that in a postgame interview and it has since become a team motto

Nike is releasing another colorway of their newest signature sneaker line for Ja Morant. The ‘Ja 1’s’ have been extremely popular despite the off-court scandals Morant has been embroiled in. 

The newest colorway is called the ‘No Smoke’ colorway, featuring Morant’s iconic line ‘We Ain’t Ducking No Smoke’. The shoe will be available for purchase on official Nike websites and resellers for $130 from October 6 onwards.

Morant was controversially brought into the Nike fold after the brand got rid of Kyrie Irving for anti-Semitic comments. Instead of ditching Morant at the first sign of controversy, they’re persevering with the young Grizzlies point guard and hoping he returns from his 25-game suspension with renewed focus on the game of basketball. The different treatment for Morant and Irving irked many fans.

Morant has had two gun-related incidents over the last season, the first happening in March and causing an eight-game suspension and the second happening in the offseason and triggering a 25-game suspension by the league office.


Ja Morant Made ‘We Ain’t Ducking No Smoke’ Iconic

As a phrase, ‘we ain’t ducking no smoke’ is fairly common and implies that one will not run away from a challenge or a fight. Morant had dropped this line during in Feburary 2022 after on-court confrontation with players from the New York Knicks.

“There ain’t no running in the M, man. We climb up the chimney. We ain’t ducking no smoke. We’re gonna let everybody know we’re here. We’re gonna play hard, we’re trying to get a win and if you don’t like it? Oh well.”

The quote became even more iconic when he dropped it against the Minnesota Timberwolves, especially Patrick Beverley before their 2022 first-round matchup. The Grizzlies won that series, Morant’s first and only playoff series win of his career.

“You remember that quote I said? Ain’t ducking no smoke. We run up the chimney, simple as that. Ain’t no conversations about not letting nobody under your skin. If somebody comes towards you, can’t back down.”

This is fantastic usage of the phrase, given the the notoriety it has gotten Morant over the last two seasons. Next season will be a pure comeback season for Morant, so the message of the shoes will be further amplified.


Can The Grizzlies Remain Atop The West?

The Memphis Grizzlies have been a top-four seed in the West for consecutive seasons, but have only one playoff series win to show for it. That win was also against a very inexperienced Timberwolves squad whon had ended a four-year playoff drought of their own. 

The addition of Marcus Smart will guarantee some stability in the backcourt with Morant out of commission for 25 games. After he returns, he will have to catch his rhythm quickly to make sure that the Grizzlies don’t go into the playoffs with any on-court chemistry issues. They will be in contention of being a top-four seed once again, in the same breath as the likes of the Nuggets, Lakers, and Suns.

Morant was having a sensational 22-23 season, averaging 26.2 points, 5.9 rebounds, and 8.1 assists over the course of the year. He wasn’t recognized for All-NBA due to his off-court scandals and will be ineligible next season. All there is to focus on for Morant is dominating on the court, and his skillset is definitely capable of doing so.

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Ishaan Bhattacharya is a content manager for Fadeaway World from New Delhi, India. With his expertise in NBA content creation, Ishaan brings a wealth of experience to his role, contributing to the site's authority and reach within the basketball community. Over the last year, Ishaan has interviewed Ray Allen and Mark Tatum, while also covering the 2023 NBA Abu Dhabi Games which saw the Dallas Mavericks take on the Minnesota Timberwolves.Since joining Fadeaway World in March 2022, Ishaan Bhattacharya has become known for his unique perspective on the NBA. He consistently delivers this insight through his daily news coverage and detailed opinion pieces on the most significant topics in the league.Before his tenure at Fadeaway World, Ishaan worked in corporate communications, where he serviced prominent sports brands, including NBA India, Sports18, Amazon Prime Sports, and Royal Challengers Bangalore. This experience in strategic communications for leading sports entities has enhanced his ability to craft impactful narratives and connect with a global audience.A true MFFLer (Mavs Fan for Life, for the uninitiated), Ishaan is a massive fan of the Dallas Mavericks. When he is not upset about Jalen Brunson walking in free agency, you can see Ishaan as an avid gamer and content creator. His passion for basketball extends beyond the Mavericks, as evidenced by his thoughtfully curated NBA Mount Rushmore, featuring LeBron James, Michael Jordan, Kareem Abdul-Jabbar, and Bill Russell—each representing distinct eras and bringing their unique qualities to the game.Featured On: ESPN, Sports Illustrated, Bleacher ReportYahoo Sports, NBA, Fox Sports, The Spun
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